The Red Carpet Myth: Why Italian Jewelry Brands Choose Exclusivity Over Visibility

In the world of high jewelry, the red carpet is one of the most powerful stages. Yet, unlike global giants that leverage celebrity appearances for mass recognition, many Italian jewelry maisons remain deliberately discreet. While it’s true that maisons like Roberto Coin, Pasquale Bruni, Crivelli, and others do highlight red-carpet moments, they do it with Italian style: elegant, never boastful. Their visibility feels celebratory rather than commercial, rooted in artistry and craftsmanship more than spectacle. This quiet confidence also defines smaller ateliers such as Lunati of Valenza (see featured image) and ArtLinea of Arrezzo, where craftsmanship, discretion, and customization remain the true markers of prestige. At first […]
Paris Fashion Week: What luxury looks like in 2025?

With Kim Kardashian’s 250 carats of Lorraine Schwartz diamonds lighting up Demna’s farewell show for Balenciaga at Paris Fashion Week, one can’t help but ask: Is Kardashian truly the right fit for Balenciaga’s avant‑garde, boundary‑pushing legacy? Elsewhere at Paris Fashion Week, some brands veered so far into spectacle that they forgot the point of fashion altogether: Balenciaga’s “9 a.m.” calf‑skin coffee‑cup clutch ($6,000 on Lauren Sanchez) looked more like fast‑food packaging than couture Rick Owens sent models down the runway wearing inflatable latex “double‑D” prosthetics—prompting cries of “women’s bodies are not costumes” Live‑animal photo‑ops (Cardi B posing with a crow) and viral AI deep‑fakes (the $10 million Birkin […]